Palazzo
What it is
Palazzo is a web and API platform for real estate staging and product imagery. Its Spaces tool stages photos of empty or furnished rooms with real, shoppable furniture in under 60 seconds. Upload a JPG or PNG and download the result as a high-resolution JPG. Spaces and Studio run in a browser, with no software installation required.
Studio turns uploaded product images into photorealistic lifestyle images, with options for scenes, lighting, seasons, and colorways. Showcase places products from a retailer’s catalog into a shopper’s room at true scale; shoppers can click items and add them to a cart. Retailers can connect a catalog feed with SKUs, images, pricing, and availability without providing 3D models or CAD files. Palazzo also offers a partner API that accepts a photo and returns a staged room with real furniture, scale, and shoppable output for integration into other platforms.
Palazzo is based in New York and serves use cases including real estate agents, multifamily operators, builders, and build-to-rent teams. Plans begin at $50 a month for Starter, billed per agent. Solo agents can start a free Spaces Starter trial without a credit card; there is no free plan.
For and against
For
- Stages empty or furnished room photos with shoppable furniture in under 60 seconds.
- Accepts JPG or PNG uploads and returns high-resolution JPG downloads.
- Studio supports varied scenes, lighting, seasons, and colorways.
- Showcase displays catalog products at true scale with clickable cart items.
- Catalog feeds can connect without 3D models or CAD files.
- Solo agents can try Spaces free without a credit card.
Against
- There is no free plan.
- Starter is $50 a month, billed per agent.
- Growth costs $349 a month; Pro costs $750 a month.
Who it suits
Spaces suits solo agents and teams that need staged property images, while multifamily operators, builders, and build-to-rent teams are also among its intended users. Retailers seeking room visualization or product lifestyle images may find Showcase and Studio relevant.
Getting started
- Open the Palazzo website in a browser.
- Choose Spaces, Studio, or Showcase for your use case.
- For Spaces, upload a JPG or PNG room photo.
- Solo agents can start the free Spaces Starter trial without a credit card.
- For Showcase catalog visualization, connect a feed with SKUs, images, pricing, and availability.
- For platform integration, use Palazzo’s partner API.
Limits to know
The free trial is for Spaces. Starter costs $50 a month per agent; Growth is limited to 10 agents and Pro to 25 agents. Scale, Multifamily, and Builders and BTR are scoped offerings with no listed price.
The verdict
Choose Palazzo if you need browser-based room staging, product imagery, or shoppable room visualization, with API access for integration. Solo agents can try Spaces free, but ongoing use starts at $50 a month per agent; larger teams may need a higher-priced plan or a scoped option.
Questions
Is Palazzo free?
There is no free plan. Solo agents can start a free Starter trial for Spaces without a credit card.
How much does Palazzo cost?
Starter is $50 a month, billed per agent. Growth is $349 a month and Pro is $750 a month; Scale, Multifamily, and Builders and BTR have scoped pricing.
What platforms does Palazzo support?
Palazzo is available on the web and by API. Spaces and Studio run in a browser without requiring software installation.
What does Spaces accept and produce?
Spaces accepts JPG or PNG uploads and produces high-resolution JPG downloads.
Can retailers use their existing catalog?
Retailers can connect a feed containing SKUs, images, pricing, and availability without 3D models or CAD files.
Who founded Palazzo, and where is it based?
Palazzo says it is based in New York and was co-founded by Raffi Holzer and Venus Williams.
Facts on the record
- Browser use
- Palazzo says Spaces and Studio run in the browser and require no software installation.palazzo.ai · read 8 Oct 2026
- Catalog integration
- Palazzo says retailers can connect an existing feed containing SKUs, images, pricing, and availability, without 3D models or CAD files.palazzo.ai · read 8 Oct 2026
- Company
- Palazzo says it is based in New York and was co-founded by Raffi Holzer and Venus Williams.palazzo.ai · read 8 Oct 2026
- Customer data
- Palazzo says it does not use customer data to train generalized AI models for other customers, except in aggregated or de-identified form.palazzo.ai · read 8 Oct 2026
- Headquarters
- New Yorkpalazzo.ai · read 28 Sept 2026
- Image formats
- Palazzo’s FAQ says Spaces accepts JPG or PNG uploads and produces high-resolution JPG downloads.palazzo.ai · read 8 Oct 2026
- Partner API
- Palazzo says its partner API accepts a photo and returns a staged room with real furniture, scale, and shoppable output for integration into other platforms.palazzo.ai · read 8 Oct 2026
- Privacy retention
- Palazzo says uploaded customer data is retained according to customer instructions and deleted within 90 days after account termination unless a longer period is legally required.palazzo.ai · read 8 Oct 2026
- Products
- Palazzo offers Spaces virtual staging for real estate, Studio AI product photography, and Showcase shoppable room visualization.palazzo.ai · read 8 Oct 2026
- Security
- Palazzo lists TLS/SSL encryption in transit, AES-256 encryption at rest, role-based access controls, internal multifactor authentication, third-party audits and penetration testing, and SOC 2 Type II-aligned practices.palazzo.ai · read 8 Oct 2026
- Showcase
- Showcase places products from a retailer’s catalog into a shopper’s room at true scale, with clickable items that can be added to cart.palazzo.ai · read 8 Oct 2026
- Spaces
- Spaces stages empty or furnished room photos with real, shoppable furniture in under 60 seconds.palazzo.ai · read 8 Oct 2026
- Studio
- Studio turns uploaded product images into photorealistic lifestyle images and supports different scenes, lighting, seasons, and colorways.palazzo.ai · read 8 Oct 2026
- Support
- The Starter plan includes email support, while Growth includes priority support and Scale includes dedicated support and an SLA.palazzo.ai · read 8 Oct 2026
- Trial
- Solo agents can start a free Starter trial without a credit card; the site states that the free trial is for Spaces.palazzo.ai · read 8 Oct 2026
- Who it serves
- Palazzo describes Spaces use cases for agents, multifamily operators, builders, and build-to-rent teams.palazzo.ai · read 8 Oct 2026