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For expressive character illustration, playful shifts between realism and cartoons, vintage Pakistani whimsy, pixel animation, or commercial illustration, these five Pakistani artists offer distinct Instagram portfolios to explore. Their work spans more than one style or medium, so the best account to follow depends on what you want to see or learn.
Five Pakistani digital artists to follow
| Artist | Known for | A good fit if you want | |
|---|---|---|---|
| Bakhtawar Hasan | @Youtoonify | Expressive, emotionally charged illustration | Character and narrative art |
| Wasfa Kamal | @throughwasfa | Realistic, semi-realistic, and cartoon styles | Compare different approaches to rendering and stylization |
| Hira Ata | @hira_at_work | Vintage influences, Pakistani references, and whimsy | Illustration with a distinctive cultural and cottage-core feel |
| Haya Shahzad | @hayartsan | Digital illustration, editorial work, pixel animation, and motion graphics | Explore work across illustration and animation |
| Saad Habib | @creativesaadi | Digital illustration and animation for Pakistani brands and entertainment | See how illustration can extend into commercial projects |
1. Bakhtawar Hasan: expressive character and narrative illustration
Follow @Youtoonify for illustrations that The Express Tribune described as vibrant and emotionally charged. Hasan is self-taught, and her portfolio is a starting point for readers drawn to expressive characters and images that suggest a story rather than simply depict a subject.
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The Express Tribune profiled Hasan on March 10, 2024, as one of three self-taught digital artists developing distinctive practices. The account is especially worth exploring if you want inspiration from character-led illustration.
2. Wasfa Kamal: a range from realism to cartoons
At @throughwasfa, Wasfa Kamal showcases realistic, semi-realistic, and cartoon styles, according to The Express Tribune’s March 10, 2024 profile. That range makes the account useful for studying how an artist adjusts detail, proportions, and visual language as a subject moves closer to realism or a more stylized cartoon approach.
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3. Hira Ata: vintage references and Pakistani whimsy
Gilgit-based, self-taught artist Hira Ata combines vintage and distinctly Pakistani art influences with a whimsical, cottage-core sensibility. Her Instagram portfolio is @hira_at_work.
The Express Tribune reported that Ata began creating with a basic old computer, a graphic tablet, and YouTube tutorials. Her story may resonate with aspiring digital artists interested in an accessible, self-directed path; her visual work is the draw for anyone looking for a blend of cultural references and playful atmosphere.
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4. Haya Shahzad: illustration, editorial work, and pixel animation
Islamabad-based Pakistani visual artist, illustrator, and animator Haya Shahzad works across digital illustration, editorial projects, character and concept formats, pixel animation, and motion graphics. Her Instagram account is @hayartsan.
Her official works page lists digital illustrations and digital painting from 2024–2025, and her biography describes the breadth of her practice. That mix makes her a useful follow if you want to see how digital drawing can move into animation and editorial applications. Her official site says commissions are open; check its current status before making plans.
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5. Saad Habib: illustration and animation in commercial projects
Karachi-based digital illustrator and animator Saad Habib shares work at @creativesaadi. His 2025 resume documents projects including a PUBG Mobile Pakistan character illustration, illustrations for Coke Studio Pakistan, an animated reel for Diamond Paints, and bilingual illustration and animation work for Novo Nordisk Pakistan.
Those dated projects show the range of contexts in which illustration and animation can be applied, from entertainment to brand communication. Follow Habib if you are curious about commercial digital-art work as well as portfolio pieces.
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How to choose which accounts to follow
- For character-focused inspiration: start with Bakhtawar Hasan.
- For studying shifts in style: compare Wasfa Kamal’s realistic, semi-realistic, and cartoon work.
- For cultural references and a whimsical mood: explore Hira Ata’s portfolio.
- For illustration that crosses into animation: look at Haya Shahzad’s pixel and motion work.
- For examples of commissioned and brand-facing projects: browse Saad Habib’s documented collaborations.
The three artists profiled by The Express Tribune—Hasan, Kamal, and Ata—are described as self-taught and associated with Karachi, Islamabad, and Gilgit. Together with Shahzad and Habib, their work reflects the range of digital illustration and animation in Pakistan, rather than one uniform style.
Trying digital art yourself
A drawing tablet is a sensible starter tool if you want to explore the tablet-based workflow described in the artists’ profiles. Ata’s account, in particular, is a reminder that a self-directed practice can begin with basic equipment and learning resources such as YouTube; the specific device or software that suits you will depend on your setup and goals.
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