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“Subscribe Button” can mean several things, but this guide covers YouTube’s channel-subscription control and its documented website widget. On YouTube, subscribing adds a channel’s new videos to your Subscriptions feed; the website widget sends visitors to the channel so they can confirm the subscription themselves.
What happens when you subscribe to a YouTube channel?
You can subscribe from below a video or from a channel page. Afterward, new videos from that channel appear in your Subscriptions feed. YouTube also provides notification settings: highlights are the default, and you can choose to receive a notification for every upload. Notifications are separate from the subscription itself. YouTube says notifications are unavailable for made-for-kids channels, where the bell is set to no notifications. See YouTube’s instructions for subscribing to channels.
Here, “subscribe” means following a channel on YouTube, not buying a paid membership or subscription.
How to add a YouTube Subscribe Button to a website
Google’s documented Subscribe Button is an embeddable element that links to a YouTube channel. Clicking it opens that channel page in a new window, where the visitor can decide whether to subscribe. It does not complete the subscription silently on your website. Google’s overview shows the widget loading https://apis.google.com/js/platform.js and using a div with the g-ytsubscribe class. See the YouTube Subscribe Button overview and its reference guide for the documented implementation.
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The widget container requires the g-ytsubscribe class and either a channel name in data-channel or a channel ID in data-channelid. Optional attributes let you choose the layout, theme, and subscriber-count display:
| Setting | Documented options | What it changes |
|---|---|---|
| Channel identifier | data-channel or data-channelid |
Identifies the YouTube channel the button links to. |
| Layout | default or full |
The full layout can show the channel avatar and title. |
| Theme | default or dark |
Changes the widget’s visual theme. |
| Subscriber count | default or hidden |
Controls whether the subscriber count is shown. |
For buttons added after the page initially loads, the reference guide also documents dynamic rendering. Because this is a legacy widget surface, consult Google’s current overview and reference before implementing it; the cited pages do not establish a separate compatibility guarantee.
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Can you track clicks on the website button?
Do not rely on the widget to report subscribe or unsubscribe clicks. The reference guide marks the old subscribe and unsubscribe events and their associated event attribute as deprecated. YouTube’s conditions of use also say the button must be fully and clearly visible, cannot be tied to prizes or rewards for clicking, and cannot be used to track whether people clicked or their related browsing activity, including through pixels or cookies.
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Creators can consult the Subscription source view in YouTube Analytics. Its categories include subscriptions from a video watch page, the creator’s channel, other channels featuring the creator, and interactive features such as end screens or video watermarks. YouTube notes that the source dimension may not appear if the channel does not have sufficient traffic for the selected period. See Learn where viewers clicked Subscribe.
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- Follow Us on YouTube Sign – Dual NFC Tap & QR Scan: Enable visitors to instantly open your YouTube channel with a simple NFC tap or QR code scan. This YouTube QR Code Stand works as a reusable “Subscribe” stand, allowing viewers to access your channel in seconds—no instructions needed
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