Brand Voice Template You Can Copy for Digital Artists

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Copy this brand voice template into a working document, fill in the brackets, then use it to guide captions, product descriptions, emails, and other creator copy. Keep the rules concrete: “warm and direct” is a starting point; “use short sentences, explain the material, and avoid hype” tells a writer what to do.

#	Preview	Product	Price
1		Pro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece	$7.99	Buy on Amazon
2		Soucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes	$6.49	Buy on Amazon
3		AROIC 10 Pcs Paint Brushes, Acrylic Oil Watercolor Painting Brush Set	$3.99	Buy on Amazon
4		Bates- Paint Brushes, 6 Pack, Treated Wood Handle Brushes for Walls	$7.85	Buy on Amazon
5		Pro Grade Paint Brushes, 2 Inch Angled Paint Brush, Trim & Walls, 3 Pack	$6.79	Buy on Amazon

Copy This Brand Voice Template

Replace each bracketed prompt with details about your art practice, audience, and products. Delete any instruction that does not apply.

1. Brand and work: We are [artist, studio, or creative shop]. We make [type of artwork or creative products] using [materials, process, or visual approach].
2. Audience: We speak to [specific audience], especially people who [need, interest, or value]. They are looking for [what your work helps them find, feel, or do].
3. Purpose: Our writing helps people [understand the work, choose a piece, follow the process, commission a project, or another goal].
4. Personality: We sound [three traits, such as curious, thoughtful, and playful]. We do not sound [two traits, such as pushy or overly formal].
5. Tone by situation: For artwork descriptions, be [tone]. For process posts, be [tone]. For a launch or sale, be [tone]. For customer replies, be [tone].
6. Vocabulary: Use words such as [materials, techniques, subjects, or phrases you genuinely use]. Explain specialist terms when a new collector may not know them.
7. Sentence style: Prefer [short/varied] sentences and [plain/technical/lyrical] language. Use first person [often/sparingly]; address the reader as [you/collectors/customers].
8. Proof and detail: When relevant, include [medium, dimensions, process detail, inspiration, or care information]. Only state details you can verify for that specific piece.
9. Boundaries: Never use [banned words, clichés, claims, or sales tactics]. Do not promise [unsupported outcome]. Do not describe a piece as [terms that misrepresent your work].
10. Call to action: Invite the reader to [browse, save, ask about a commission, or another next step] in a [gentle/direct] way.

Make The Template Sound Like Your Art Practice

Choose Traits You Can Turn Into Rules

For an illustrator sharing process videos, “playful, observant, and patient” might mean using a light touch, pointing out one visual decision, and explaining the process without rushing. For a printmaker, “grounded, tactile, and precise” might mean naming the paper or technique when known and avoiding grand claims about what a print will mean to every buyer.

#1 Best Overall

Sale

Pro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece

• COMPLETE 5-PIECE BRUSH SET FOR EVERY PAINTING TASK — Includes 1 Inch Flat, 1.5 Inch Angle, 2 Inch Flat, 2 Inch Angle Stubby, and 2.5 Inch Angle brush giving you every size professional painters use daily. Get all 5 for less than the price of a single brush from hardware store brands — professional grade performance at a fraction of the cost. Perfect for walls, trim, cabinets, doors, furniture, and detailed cutting-in work on any project.
• ZERO BRISTLE LOSS — GUARANTEED BY PRECISION ADHESIVE BONDING — Every bristle is locked in place with precision-set adhesive that keeps them in the brush — not in your paint job. The coated steel ferrule provides structural support while the adhesive bond ensures clean performance on every stroke. Premium SRT synthetic filaments load more paint and release it evenly for a smooth streak-free finish on walls, ceilings, and trim. Works with latex, oil-based paint, primer, sealer, and wood stain.
• INCLUDES THE ANGLE STUBBY MOST SETS LEAVE OUT — Professional painters know the 2 Inch Angle Stubby is the go-to brush for tight cabinet interiors, window sashes, inside corners, and detailed trim where standard angle brushes are too long. Combined with the 1.5 and 2.5 inch angle sash brushes you have precision cutting-in covered at every scale — baseboards, crown molding, door casings, and ceiling lines.
• FLAT BRUSHES FOR BROAD SMOOTH COVERAGE ON ANY SURFACE — The 1 and 2 inch flat brushes deliver even coverage on walls, furniture, shelving, doors, fences, decks, and wood surfaces. Ideal for applying primers, stains, varnishes, polyurethane, and specialty coatings. Solid wood handles provide all-day comfort and control for both professional contractors and weekend DIY homeowners tackling interior or exterior painting projects.
• TRUSTED BY PROFESSIONAL PAINTERS AND CONTRACTORS NATIONWIDE — Pro Grade delivers professional-grade results at a price that makes sense for crews who go through brushes on every job. Ideal for property managers, remodeling contractors, apartment turnover crews, maintenance teams, and commercial painting operations. Backed by thousands of verified reviews from working painters. Washable and reusable for multiple projects.

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Pair each personality trait with an action. “Thoughtful” could mean explaining why a color or subject was chosen. “Direct” could mean placing the important product detail before the backstory. These are examples to adapt, not claims about what every artist should sound like.

Write Banned Phrases And Must-Use Terms

Add words that feel unlike your work to the banned list, including familiar promotional clichés if you would not say them aloud. Add must-use terms only when they are accurate and useful, such as the correct medium or the name you use for a recurring series. Do not make a must-use phrase imply a feature, material, origin, or result that you cannot verify.

Rank #2

Soucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes

• Great Value Pack Artist Paint Brushes: Soucolor 20 brushes in 10 sizes professional paintbrushes set — no shedding, holds paint well, cleans easily, Acrylic, watercolor, oil, gouache, Halloween pumpkin decoration & face painting, rock painting, ceramics. Fantastic high quality gifts for creative, artistic siblings to share!
• Awesome Set of Paint brushes: Professional paint brushes can cover all of your needs. The multi-purposed brushes are ideal for Watercolor, Oil, Gouache, enamel, Acrylic Painting, Body, Nail, Face Painting, Miniature, Model, Wood, Glass, Cup, Ceramic, Fine work, Art class, Craft Art Painting, DIY Art Crafts etc.
• Soft and long-lasting: The bristles are soft and strong, with nickel metal ferrules and blue wooden handles. After cleaning, the bristles will become soft and fluffy again and will not fall off.
• Easy to clean: it’s very convenient to Wash well in soap and water. Retain shape after drying. the brushes hold up very well. Nice selection to beginners and professionals. Keep them clean and they last a long time.
• Halloween Pumpkin Ceramic Crafts Supplies: A Great painting gift for family, friends, kids, girls, women, student, classmate, teacher. For using in school, travel or used in the home and office.

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Keep Channel And Product Details Separate

The voice guide should describe how you sound; the individual brief should supply facts for the piece or post, such as its title, medium, size, availability, and destination link. A voice profile cannot establish those details. Check each platform’s current format requirements and each product’s terms before relying on it for a particular channel or use.

Turn The Guide Into A Useful Writing Brief

1. Choose one real task, such as an Instagram-style artwork caption, a shop listing, a commission announcement, or an email to collectors. Confirm the channel and its current requirements separately.
2. Paste the relevant parts of your voice guide into the tool’s brand voice or voice profile setup. Add sample writing only if the product supports it, and choose examples that sound like the voice you want to keep.
3. Give the writing task its own facts: what the artwork is, what is known about the process, who the copy addresses, and what action the reader can take. Mark unknown details as unknown instead of asking a tool to fill them in.
4. Generate or draft the copy, then check every factual statement against your artwork or shop information. Review the voice against your traits, vocabulary, sentence style, and boundaries.
5. Edit the draft in your own words. Save useful corrections to the guide so future briefs make the same expectations clear.

Tools That Support A Reusable Brand Voice

These options have stated support for defining, saving, applying, or checking brand voice. The published details do not establish specific social platforms, integrations, or suitability for every art-selling workflow, so check the vendor site for the channel and setup you need.

Rank #3

Sale

AROIC 10 Pcs Paint Brushes, Acrylic Oil Watercolor Painting Brush Set

• 【All sizes of art brushes】: The 10 sizes of multi-functional brushes have various shapes, making the mixing color easier, which is very suitable for artists, students, teenagers, children and painters at all levels. Wonderful Present ideas for friends and family who like painting!
• 【general brush set】: Professional paint brush can meet all your needs. Multifunctional brush is very suitable for watercolor, oil, gouache, acrylic painting, body, nail, face painting, miniature, model, ceramics, arts and crafts painting, etc.
• 【high quality process】: It is designed with anti falling bristles, anti-rust nickel ferrule and solid wood handle. You can use the brush to focus on the painting and always be creative.
• 【easy to maintain】: After using the brush, it is very convenient to clean the brush with warm soapy water and reshape the tip of the brush. Air dry the brush and place it on top of the top for long use.
• 【100% satisfaction guarantee - buy now】1 packs of set brushes, you can also get friendly customer service, any questions feel free to contact us, within 24 hours to help you! There is no risk in buying our paint brush kit.

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Review Drafts For Voice And Accuracy

• Does it sound like you? Compare the draft with the traits and sentence rules in your template. Replace generic enthusiasm with a specific observation about the work.
• Are its art details true? Check medium, process, dimensions, availability, and any claims against your own records. Remove anything the brief did not establish.
• Does it fit the reader and channel? A process note for fellow artists may use technique terms; a listing for a first-time collector may need those terms explained. Verify platform limits and formatting separately.
• Are the terms acceptable for your work? Before uploading unpublished writing, client material, or artwork details, review the product’s current privacy and service terms. Claritar states that content is used only to produce results, is never sold, and remains yours; check its current terms for the full conditions.

A useful voice template is specific enough to guide a sentence and flexible enough to leave room for each artwork. Keep the examples and rules rooted in your actual practice, and revise the guide when your work or audience changes.

Quick Recap

SaleBestseller No. 1

Pro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece

$7.99

Bestseller No. 2

Soucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes

$6.49

SaleBestseller No. 3

AROIC 10 Pcs Paint Brushes, Acrylic Oil Watercolor Painting Brush Set

$3.99

Bestseller No. 4

Bates- Paint Brushes, 6 Pack, Treated Wood Handle Brushes for Walls

$7.85

SaleBestseller No. 5

Pro Grade Paint Brushes, 2 Inch Angled Paint Brush, Trim & Walls, 3 Pack

$6.79

Best Value

Sale

Pro Grade Paint Brushes, 2 Inch Angled Paint Brush, Trim & Walls, 3 Pack

• 2 Inch Angled Paint Brush for Precision Cutting-In – Designed for clean, sharp lines around trim, baseboards, ceilings, corners, and detailed edge work. The perfect size for control and coverage.
• Value 3-Pack for Pros & DIY Projects – Includes three professional 2-inch angled sash brushes — ideal for contractors, remodelers, and homeowners tackling multiple rooms or repeat paint jobs.
• Smooth Results on Walls, Trim & Cabinets – Great for interior wall painting, cabinet edges, furniture projects, and trim work where a smooth finish and crisp control matter most.
• Works with Latex Paint, Oil-Based Paint & Stains – Premium synthetic filaments hold more paint, reduce streaks, and provide a clean finish with latex paints, oil coatings, and wood stains.
• Works with Latex Paint, Oil-Based Paint & Stains – Premium synthetic filaments hold more paint, reduce streaks, and provide a clean finish with latex paints, oil coatings, and wood stains.

$6.79

Buy on Amazon

Rank #4

Bates- Paint Brushes, 6 Pack, Treated Wood Handle Brushes for Walls

• Bates paint brushes come in a convenient 6 pieces with 3 flat and 3 angled bristle styles, including (1”, 1.5”, 2”) flat and (1.5”, 2”, 2.5”) angled bristles, perfect for tackling any surface painting or staining job.
• The sturdy natural bristles of each brush are designed to hold more paint, creating a smoother finish with fewer streaks and saving you time on the job.
• The lightweight wooden handles provide extra comfort and ease during long painting processes like walls, trims, cabinets, and doors.
• These versatile brushes are ready-to-use, easy to clean, and can be reused multiple times, making them economical as well as reliable tools for any painting project.
• Bates paint brushes can be used for both oil-based paints as well as latex stains and are ideal for home or commercial projects such as decks, fences or DIY painting jobs.

$7.85

Buy on Amazon

ThatPainter Team

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.