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Beet is a highly saturated purple-red with brown undertones—earthier than aubergine, slightly more purple than oxblood, and changeable enough to read as brown in one light and vivid berry in another. It is a descriptive design label, not a standardized paint formula, so choosing it successfully depends on undertone, depth, lighting and the size of the surface you plan to cover.
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What is beet color?
In interiors, beet describes a dense purple-red softened by brown. Architectural Digest used the term in an August 31, 2024 feature about richer, moodier rooms, placing the shade between familiar references rather than assigning it a universal color code. There is no single “Beet” formula that every paint company must match. Two paints marketed with berry, wine or burgundy language can look materially different once they are on your wall.
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Designers quoted in the feature used beet-like colors to make rooms feel enveloping, historic and substantial without relying on near-black paint. Noz Nozawa described the appeal as “a timelessness and comfort to what are still very vivid, spirited choices.” That combination—comfort plus intensity—is why the color can function as either a dominant architectural finish or a small, controlled accent.
Why beet looks different from room to room
Light can move this family of colors across several visual categories during the day. Frances Merrill, founder of Reath Design, said of a beet shade used on a home’s beams and columns: “We wanted something that, at a glance, might be mistaken for brown. You have to look a few times to figure out what color it is.” Her observation is a practical warning: a swatch viewed in a shop or on a phone cannot predict every room.
- Direct sun: In a sunny room, a saturated beet can look juicy, supple and more obviously red-purple.
- Low or north-facing light: The brown component becomes more visible, making the color look earthy, smoky or nearly chocolate.
- Warm artificial light: Incandescent or warm LED lamps can pull the red forward and make the room feel richer.
- Cool daylight and blue surroundings: Cool light or pale blue furnishings can emphasize the purple side.
- Gloss and texture: A reflective finish appears brighter and more dimensional; a matte wall absorbs light and usually reads deeper.
Paint a large sample on more than one wall, leave it in place for at least a full day, and inspect it in morning, afternoon and evening light. Include the trim, flooring and permanent furnishings in your test area. A color that looks brown beside warm oak may look distinctly purple beside gray stone.
Beet compared with related colors
The following comparisons use the descriptive relationships in the Architectural Digest feature. They are not claims that the shades share a standardized value.
| Color reference | How it differs from beet | Best question to ask when sampling |
|---|---|---|
| Beet | Purple-red with brown undertones; saturated but grounded | Does it retain berry depth without turning pink or muddy? |
| Aubergine | Usually reads more purple and can feel cooler or more plum-like | Is the room asking for a stronger violet cast? |
| Oxblood | Typically redder, darker and less visibly purple | Would a blood-red undertone overwhelm the furnishings? |
| Burgundy or Bordeaux | Wine-red family terms that may range from red-forward to purple-brown | Where does this specific sample sit on the red-to-purple scale? |
| Brown-red | More visibly brown and often less saturated | Does it still have enough chroma to avoid looking like plain brown? |
When a salesperson or color card uses one of these names, do not assume it is an exact beet match. Compare three attributes in person: undertone (purple, red or brown), depth and saturation, then observe the sample under the room’s actual lighting.
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Where designers have used beet-like color
Architectural woodwork
Reath Design applied a beet shade to interior and exterior wood beams and columns in a midcentury Altadena home. This is a high-commitment use: the color becomes part of the architecture rather than a removable decoration. It works especially well when the surrounding materials—wood grain, plaster, stone or aged metal—can absorb a little visual drama.
Walls, ceilings and bookshelves
The feature cites several painted-room examples: a Manhattan dining room in a Farrow & Ball aubergine shade; a Minneapolis bedroom in Sherwin-Williams Carnelian; Benjamin Moore Dark Burgundy bookshelves in a New York library; and Portola Paints Spill the Wine on the walls and ceiling of a San Francisco home theater. These references are related colors, not proof of one universal beet formula.
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Kitchens and cabinetry
Jane Hallworth used a color she calls Royal Claret in Kirsten Dunst’s Los Angeles kitchen. The feature describes Bordeaux walls and ripe-berry cabinets, a combination Hallworth called “an exciting, saturated intensity” that “feels classic, yet lavish.” Reath Design used a beet-hued Lacanche range in a Los Feliz Tudor home, demonstrating how one substantial appliance can carry the color without turning every cabinet red.
Plain English told AD PRO that clients were choosing darker colors such as Burnt Toast, described as shifting between dark aubergine and chocolate brown. That kind of fluctuation is useful in kitchens: the color can connect to walnut, terracotta, aged brass and stone while avoiding a candy-like finish.
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Tile and fixed finishes
A Panama City apartment living room by Paul Corrie used beet-colored zellige tile from Clé. In a Brooklyn brownstone backsplash, Oliver Freundlich used wine-hued Craftsman tile by Pratt + Larson. Handcrafted tile varies from piece to piece, so the irregularity can make a saturated color feel less flat. Order and view a representative batch before committing; one glossy sample cannot show the full range of variation.
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If painting a wall or ordering tile is too permanent, introduce the color through a lamp, textile, art frame or vase. Architectural Digest’s Shop the Look lists a Serax Wind & Fire Vase at Amazon as a related object; the feature does not identify it as beet-colored, so treat it only as an example of a smaller accent and verify the current listing before buying.
What colors go with beet?
Use the surrounding palette to decide which side of beet you want to emphasize. The reported projects provide several reliable directions:
- Pale blues and greens: A beet range was used as an accent against pale blues and greens. Cool, light colors make the red-purple appliance or cabinet feel deliberate and graphic.
- Rust and red: The same range could add depth to rust and red. Layering warm colors works when values are separated—use a deep beet beside a lighter terracotta rather than two equally dark reds.
- Natural wood: Walnut, oak and painted wood reinforce beet’s brown undertone and keep it connected to an earthy material story.
- Warm white and cream: Light neutrals give saturated walls breathing room and prevent a small room from becoming visually compressed.
- Metal: Aged brass and bronze support the historic, wine-cellar quality; polished chrome creates a sharper, more contemporary contrast.
- Pattern: Bold patterned fabrics were part of the broader mood described in the 2024 feature. Repeat one small note of beet in a pattern rather than matching every item exactly.
Before choosing companion colors, identify whether your sample is more purple, red or brown in your room. Pairing a purple-leaning beet with a strongly violet blue can make both colors look colder than expected; a red-leaning sample may need calmer, dustier companions.
How to choose a paint close to beet
Named products can help you build a shortlist, but none should be treated as an exact standard. The feature mentions Behr Rumors, Farrow & Ball aubergine, Sherwin-Williams Carnelian, Benjamin Moore Dark Burgundy, Portola Paints Spill the Wine and Jane Hallworth’s Royal Claret. They occupy related territory, yet their undertones and behavior may differ by formula, sheen and lighting.
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| Reference mentioned in the feature | How to use it in your search |
|---|---|
| Behr Rumors | Described as a beet-ish brown-red; compare its brown balance with your room’s flooring. |
| Farrow & Ball aubergine | Use as a more purple-leaning comparison, not an identical match. |
| Sherwin-Williams Carnelian | Evaluate how its red component behaves beside your furnishings. |
| Benjamin Moore Dark Burgundy | Michael Shome selected it because it was “not quite purple; not quite a deep red.” |
| Portola Paints Spill the Wine | Luke Foss described its inky, deep aubergine as a compromise between a client’s request for red and a soothing dark tone. |
| Royal Claret | Jane Hallworth’s name for the kitchen color in the feature; it is a designer description, not a universal retail formula. |
Check each manufacturer’s current color card and sample system in your region. Product names, bases and availability can change, and a digital display is not a substitute for a painted sample.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.A practical sampling and painting process
- Define the commitment. Decide whether beet will cover a ceiling, all walls, one wall, cabinetry, built-ins or a movable object. The larger the surface, the more carefully you should test.
- Shortlist by undertone. Gather three to five samples ranging from purple-red to brown-red. Reject samples that turn pink, orange or nearly black in your room.
- Prepare the test area. Clean the wall, use the same primer you plan for the project and apply two coats of each sample. Paint large patches rather than tiny cards so you can judge depth and reflected light.
- Observe a full light cycle. Record what you see in direct sun, clouded daylight and artificial light. Check the sample beside trim, flooring, countertops and fabrics that will remain.
- Choose sheen for the surface. Matte or low-sheen finishes emphasize depth and hide minor wall flaws. Satin or semi-gloss can make doors, trim and cabinetry more wipeable and reflective. Keep sheen comparisons separate from color comparisons.
- Plan the order of work. Repair and prime first, then paint ceilings, walls and trim in the sequence appropriate to your finish system. Protect adjacent pale surfaces from a highly pigmented color and allow the stated recoat time.
- Balance the room. Bring in lighter or quieter materials before adding more saturated accessories. One repeated accent color is usually enough to connect the room without making it look coordinated by force.
Common problems and how to correct them
It looks brown, not beet
Check the lighting before replacing the paint. A dark corner or warm wood can suppress the purple-red component. Move a sample into brighter daylight, compare it with a cooler neutral and consider a slightly more saturated or purple-leaning option.
It looks too purple
Surrounding blue-gray textiles, cool LEDs or a blue floor can push beet toward aubergine. Test a redder, browner sample and review it with the permanent furnishings in place.
The room feels smaller or heavy
Deep color absorbs light, particularly on a matte ceiling. Limit beet to one or two architectural surfaces, increase light-neutral areas, or use a reflective finish on cabinetry and trim rather than adding more lamps alone.
The color feels dated in the wrong way
Luke Foss said his inky aubergine choice could bring “a level of gravitas to a space without going completely granny.” The distinction is balance: combine the historic color with contemporary lighting, simple upholstery, natural textures or one crisp modern material instead of reproducing every traditional detail.
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Touch-ups flash or look patchy
Highly saturated paints can show sheen differences when repaired. Keep the original batch, feather repairs into a natural break such as a corner, and repaint the full wall when a patch remains visible. Follow the manufacturer’s instructions for curing and recoating.
Is beet really “having a moment”?
The phrase comes from Architectural Digest’s August 31, 2024 feature, which connected beet-like colors with a broader move toward dark wood, bold patterns and enveloping interiors. That article does not establish a market-wide trend measurement for 2026, so “having a moment” should be read as a description of the design conversation at that time, not a guarantee that every current palette favors beet.
The same feature reported that Behr Rumors, described there as a beet-ish brown-red, was named the 2025 Color of the Year based on a survey of 1,000 Americans. Architectural Digest did not provide the survey organization, field dates or methodology in the material available for this article. Treat the number as the magazine’s report, not as independent proof of universal adoption.
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For a homeowner, the trend label matters less than performance in the specific room. Beet earns its place when its brown undertone connects to the architecture, its saturation is supported by adequate light and its scale matches your willingness to live with a strong color. Sample first, decide which undertone you want, and choose the surface—wall, cabinet, tile, woodwork or accent—that gives you the right level of commitment.
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