Free tools Windows power users keep installed
One-click scans. No signup required.
ThatPainter is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn More
Beijing’s 2008 Olympic advertising was shaped by official sponsorship tiers, tightly managed commercial visibility and campaigns measured by contemporary brand-tracking surveys. The available evidence identifies major sponsors and several campaign tactics, but it does not verify a definitive set of 17 individual advertisements—so this is an explainer, not an invented ad-by-ad catalogue.
Who had official Olympic marketing rights?
Beijing 2008 used three domestic sponsorship levels: partners, sponsors and suppliers, including exclusive suppliers and suppliers. The Chinese Olympic Committee’s 2007 marketing plan describes different rights at different tiers, with sponsors receiving category-based exclusivity that could sometimes be shared. Those rights were licensed within the program and category; a brand’s visibility during the Games alone did not make it an official sponsor. The Chinese Olympic Committee’s marketing plan describes authorized use of BOCOG and/or Chinese Olympic Committee marks and designations in advertising and marketing, as well as opportunities to buy television and outdoor advertising and access hospitality and event-related opportunities.
A separate licensing program allowed BOCOG-authorized companies to produce or sell products bearing Olympic marks and mascots. That was a distinct permission, not a general right for advertisers to use Olympic imagery. The plan’s English-language description here is based on search-extracted text from the Chinese-language publication.
#1 Best Overall
- COMPLETE 5-PIECE BRUSH SET FOR EVERY PAINTING TASK — Includes 1 Inch Flat, 1.5 Inch Angle, 2 Inch Flat, 2 Inch Angle Stubby, and 2.5 Inch Angle brush giving you every size professional painters use daily. Get all 5 for less than the price of a single brush from hardware store brands — professional grade performance at a fraction of the cost. Perfect for walls, trim, cabinets, doors, furniture, and detailed cutting-in work on any project.
- ZERO BRISTLE LOSS — GUARANTEED BY PRECISION ADHESIVE BONDING — Every bristle is locked in place with precision-set adhesive that keeps them in the brush — not in your paint job. The coated steel ferrule provides structural support while the adhesive bond ensures clean performance on every stroke. Premium SRT synthetic filaments load more paint and release it evenly for a smooth streak-free finish on walls, ceilings, and trim. Works with latex, oil-based paint, primer, sealer, and wood stain.
- INCLUDES THE ANGLE STUBBY MOST SETS LEAVE OUT — Professional painters know the 2 Inch Angle Stubby is the go-to brush for tight cabinet interiors, window sashes, inside corners, and detailed trim where standard angle brushes are too long. Combined with the 1.5 and 2.5 inch angle sash brushes you have precision cutting-in covered at every scale — baseboards, crown molding, door casings, and ceiling lines.
- FLAT BRUSHES FOR BROAD SMOOTH COVERAGE ON ANY SURFACE — The 1 and 2 inch flat brushes deliver even coverage on walls, furniture, shelving, doors, fences, decks, and wood surfaces. Ideal for applying primers, stains, varnishes, polyurethane, and specialty coatings. Solid wood handles provide all-day comfort and control for both professional contractors and weekend DIY homeowners tackling interior or exterior painting projects.
- TRUSTED BY PROFESSIONAL PAINTERS AND CONTRACTORS NATIONWIDE — Pro Grade delivers professional-grade results at a price that makes sense for crews who go through brushes on every job. Ideal for property managers, remodeling contractors, apartment turnover crews, maintenance teams, and commercial painting operations. Backed by thousands of verified reviews from working painters. Washable and reusable for multiple projects.
How did Beijing control commercial visibility?
Temporary outdoor-advertising controls
According to the Beijing 2008 official report, BOCOG and the Beijing Municipal Government established a coordination team to manage outdoor commercial advertising. Temporary controls in Beijing ran from July 11 through September 17, 2008. Their stated emphasis was on Olympic image projects, city image projects, and the brands and logos of official partners and sponsors. The official report is available through the Olympic Library.
Clean venues and anti-ambush measures
The official brand-protection guide says venues were generally to be free of commercial advertising, subject to permitted manufacturer identifications, limited trademarks and commercial messages allowed under venue branding guidelines. It describes ambush marketing broadly: intentional or unintentional efforts to create a false or unauthorized commercial association with the Olympic Movement or the Games. The practical distinction is important: being seen near an Olympic event was not the same as having official Olympic marketing rights. The brand-protection guide is hosted by the Olympic Library.
Rank #2
- Great Value Pack Artist Paint Brushes: Soucolor 20 brushes in 10 sizes professional paintbrushes set — no shedding, holds paint well, cleans easily, Acrylic, watercolor, oil, gouache, Halloween pumpkin decoration & face painting, rock painting, ceramics. Fantastic high quality gifts for creative, artistic siblings to share!
- Awesome Set of Paint brushes: Professional paint brushes can cover all of your needs. The multi-purposed brushes are ideal for Watercolor, Oil, Gouache, enamel, Acrylic Painting, Body, Nail, Face Painting, Miniature, Model, Wood, Glass, Cup, Ceramic, Fine work, Art class, Craft Art Painting, DIY Art Crafts etc.
- Soft and long-lasting: The bristles are soft and strong, with nickel metal ferrules and blue wooden handles. After cleaning, the bristles will become soft and fluffy again and will not fall off.
- Easy to clean: it’s very convenient to Wash well in soap and water. Retain shape after drying. the brushes hold up very well. Nice selection to beginners and professionals. Keep them clean and they last a long time.
- Halloween Pumpkin Ceramic Crafts Supplies: A Great painting gift for family, friends, kids, girls, women, student, classmate, teacher. For using in school, travel or used in the home and office.
Reported enforcement activity
The official report gives several measures of brand-protection work, with different periods and levels of precision:
- Chinese law-enforcement and industry-and-commerce institutions investigated 4,000 Olympic-symbol infringement cases between the 2001 host selection and the Games.
- China Customs tracked around 200 infringement incidents; nearly 100 were subjected to criminal investigation.
- BOCOG communicated with the relevant administrative sector on more than 1,500 Olympic-symbol use issues between January and July 2008.
These are figures reported by the Beijing 2008 official report, not counts of advertisements or confirmed sponsor campaigns.
Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesRank #3
- 【All sizes of art brushes】: The 10 sizes of multi-functional brushes have various shapes, making the mixing color easier, which is very suitable for artists, students, teenagers, children and painters at all levels. Wonderful Present ideas for friends and family who like painting!
- 【general brush set】: Professional paint brush can meet all your needs. Multifunctional brush is very suitable for watercolor, oil, gouache, acrylic painting, body, nail, face painting, miniature, model, ceramics, arts and crafts painting, etc.
- 【high quality process】: It is designed with anti falling bristles, anti-rust nickel ferrule and solid wood handle. You can use the brush to focus on the painting and always be creative.
- 【easy to maintain】: After using the brush, it is very convenient to clean the brush with warm soapy water and reshape the tip of the brush. Air dry the brush and place it on top of the top for long use.
- 【100% satisfaction guarantee - buy now】1 packs of set brushes, you can also get friendly customer service, any questions feel free to contact us, within 24 hours to help you! There is no risk in buying our paint brush kit.
What did contemporary research say about sponsor campaigns?
In an analysis published August 9, 2008, Ipsos compared Waves 7, 8 and 9 of its China sponsorship tracking across six measures: identity recognition, media publicity, wrong recognition, sponsorship fit, brand image and willingness to purchase. Ipsos said overall sponsor performance rose across those measures, while results varied by company. Its overall chart scores were:
| Brand | Ipsos overall sponsorship-performance chart score |
|---|---|
| Yili | 55.8% |
| China Mobile | 55.3% |
| Bank of China | 53.6% |
| Coca-Cola | 52.9% |
| Haier | 52.6% |
These are Ipsos’s reported chart scores, not sales growth, market share or ad-recall rates. They combine the dimensions described above and should be attributed to Ipsos rather than treated as proof of commercial impact. Ipsos published “Spinning Sponsorship Gold” on August 9, 2008.
Rank #4
- Bates paint brushes come in a convenient 6 pieces with 3 flat and 3 angled bristle styles, including (1”, 1.5”, 2”) flat and (1.5”, 2”, 2.5”) angled bristles, perfect for tackling any surface painting or staining job.
- The sturdy natural bristles of each brush are designed to hold more paint, creating a smoother finish with fewer streaks and saving you time on the job.
- The lightweight wooden handles provide extra comfort and ease during long painting processes like walls, trims, cabinets, and doors.
- These versatile brushes are ready-to-use, easy to clean, and can be reused multiple times, making them economical as well as reliable tools for any painting project.
- Bates paint brushes can be used for both oil-based paints as well as latex stains and are ideal for home or commercial projects such as decks, fences or DIY painting jobs.
Coca-Cola
Ipsos reported that Coca-Cola used the slogan “Give Free Reign to the Olympics, Light China.” The slogan placed fourth in Ipsos’s sponsorship-slogan recognition survey, with a 65% recognition rate. Coca-Cola’s sponsor-identity recognition rate was 87.9% in Wave 9. Ipsos also said recognition peaked around commemorative dates and the Olympic torch relay. These figures refer to different survey measures; neither is a sales result.
Visa
Ipsos characterized Visa’s approach as a more centralized burst of communication, with Chinese actors and sports stars serving as image ambassadors and Olympic-themed credit-card promotions run with member banks. It reported Visa recognition above 40% in its ninth issue and sponsorship performance at 55%. The analysis identified ads featuring Yao Ming, Liu Xiang and Jackie Chan, but does not establish that those ads caused a quantified increase in purchases.
Best Value
- 2 Inch Angled Paint Brush for Precision Cutting-In – Designed for clean, sharp lines around trim, baseboards, ceilings, corners, and detailed edge work. The perfect size for control and coverage.
- Value 3-Pack for Pros & DIY Projects – Includes three professional 2-inch angled sash brushes — ideal for contractors, remodelers, and homeowners tackling multiple rooms or repeat paint jobs.
- Smooth Results on Walls, Trim & Cabinets – Great for interior wall painting, cabinet edges, furniture projects, and trim work where a smooth finish and crisp control matter most.
- Works with Latex Paint, Oil-Based Paint & Stains – Premium synthetic filaments hold more paint, reduce streaks, and provide a clean finish with latex paints, oil coatings, and wood stains.
- Works with Latex Paint, Oil-Based Paint & Stains – Premium synthetic filaments hold more paint, reduce streaks, and provide a clean finish with latex paints, oil coatings, and wood stains.
Why this cannot yet be a verified list of 17 ads
The available sources establish sponsorship rules, advertising controls and selected campaign evidence; they do not identify which 17 creatives the title refers to or provide a verified asset list. Ipsos reports selected tactics and performance measures, not a complete catalogue of individual advertisements. Without an authenticated archive or the intended source set, naming, describing or ranking exactly 17 ads would risk attributing the wrong creative to a brand or presenting unofficial material as Olympic advertising.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
