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The latest Indian advertising roundup brings together seven campaigns shaped by Durga Pujo, Navratri, Diwali-season shopping and broader ideas of family, inclusion, sustainability and manufacturing. Shahid Kapoor stars in Axis Bank and Visa’s magical dollhouse story, while Ananya Panday revisits her viral fuljhadi image for Amazon India. Other films restore a Kolkata heritage home, celebrate para-athletes, frame time with a parent as precious, launch a nature-inspired paint range and mark a manufacturing company’s public-market debut.
BestMediaInfo Bureau published the roundup on 24 October 2026. Here is what each campaign is selling, what its story is doing, and how the seven approaches differ.
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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteWhat are the seven campaigns in the latest festive advertising roundup?
The selection covers banking, paint, tea, insurance, retail, sustainable décor and manufacturing. Their common thread is occasion-led storytelling, but the work ranges from product demonstration to heritage restoration and a corporate milestone.
| Campaign | Occasion or trigger | Story device | Primary role of the brand |
|---|---|---|---|
| Axis Bank and Visa — “Iss festive season, har khushi ko banao badi” / “Dil Se Open Celebrations 2026” | Festive wishes | Magical dollhouse with Shahid Kapoor and a child | Visa credit card makes imagined objects appear in real life |
| JSW Dulux — “Let’s Colour” | Durga Pujo and heritage preservation | Restoration of Kolkata’s Kundu Bari | Exterior paint and colour revive a family home |
| Tata Tea Gold — “Ekshathei Gold – Being Together is Gold” | Durga Pujo | Mother-and-son relationship across two life stages | Tea creates a shared pause; four limited-edition packs extend the idea |
| SBI Life — “Anokhe Heere” | Para-sport partnership | A boy discovers that athletes are the extraordinary “diamonds” | Life insurance is positioned as protection for determined people |
| JK Maxx Paints — JK Naturals Aura | New product launch | Nature-inspired colour in everyday interiors | Introduces the first product under JK Naturals |
| Amazon India and Schbang | Amazon Great Indian Festival | Ananya Panday tries to become the face of every festive moment | Fashion, beauty and gifting are presented through the festival platform |
| Accel for Zetwerk — “Prototypes for the Future” | Zetwerk’s public-market debut | Children build imagined inventions from everyday materials | Connects childhood possibility with industrial manufacturing |
What is the Axis Bank Shahid Kapoor dollhouse ad about?
Leo India’s digital-first campaign turns a child’s magical dollhouse into a visual metaphor for festive aspirations. Shahid Kapoor appears alongside a young girl whose dollhouse contains objects that materialise in the real world; he makes each transformation happen with an Axis Bank Visa credit card.
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The dollhouse stands for small wishes that can grow into bigger celebrations. The campaign line, “Iss festive season, har khushi ko banao badi,” makes that progression explicit. Distribution spans digital and social platforms, outdoor media, ATMs and Axis Bank branches. Amit Trivedi composed the original score, adding a film-like emotional layer to what is also a card-use demonstration.
How does JSW Dulux use a real Kolkata home in its Pujo campaign?
The third edition of JSW Dulux’s “Let’s Colour” initiative restores Kundu Bari, a nearly 250-year-old Kolkata heritage house still owned by descendants of its original family. Earlier editions took place in Jodhpur and Spiti.
The film moves from the building’s faded appearance to its restored state during Pujo. The work uses Dulux Dustproof Hi-Sheen Premium Acrylic Exterior Emulsion and includes Alpana artwork. Conversations with the Kundu family link the fresh colour to childhood memories, before the story reaches the restored Thakur Dalan and the family’s arrival with the Durga idol.
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Why does Tata Tea Gold make togetherness the central Pujo idea?
Monks’ “Ekshathei Gold – Being Together is Gold” follows a mother and son at two points in their lives. As a boy, he wishes Pujo would never end so his mother will not have to return to work. As an adult, he repeats the wish in a different form: that she could stay a little longer. A shared cup of tea becomes their small, protected pause.
The campaign also introduces four limited-edition packs depicting Pujo moments, including dhunuchi dance and sindoor khela. A Unomer study cited for the campaign surveyed 269 West Bengal consumers aged 25–40; the published account does not state the study year or provide methodology beyond that sample description.
How does SBI Life’s “Anokhe Heere” portray para-athletes?
The film centres on Indian para-athletes and launched while SBI Life was Principal Partner of the Indian contingent at the Para Commonwealth and Asian Games 2026. A boy named Aksh searches for extraordinary diamonds, then reaches a para-athlete training centre and recognises discipline and perseverance as the real brilliance.
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Its narrative line is, “Yehi toh hai Anokhe Heere, jo apne iraadon ki chamak se vaadon ko nibhate hain.” The brand closes with, “Aur inhi sabhi anokhe iraadon ki suraksha karta hai SBI Life,” shifting the metaphor from admiration to protection.
What does JK Naturals Aura add to JK Maxx Paints’ portfolio?
JK Maxx Paints’ digital film launches JK Naturals Aura, described as the first product under the new sustainable JK Naturals brand. It presents nature-inspired colour as a way to bring elements of nature into ordinary living spaces and encourages more environmentally conscious décor choices.
The film ends with the line, “Bring nature home. Welcome a new Aura.” It went live on the brand’s YouTube channel on 19 October 2026, making the work one of the roundup’s clearest product-launch pieces rather than a purely seasonal greeting.
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How does Amazon’s Ananya Panday film turn a viral moment into a festive story?
Amazon India and Schbang build their film for the Amazon Great Indian Festival platform, “Banega Sabka Festival Great.” The creative returns to Panday’s viral November 2024 Diwali-vlog moment, when she noticed her face on a locally sold fuljhadi packet.
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Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why does Accel connect children’s inventions with Zetwerk?
Accel released “Prototypes for the Future” to mark Zetwerk’s public-market debut. Children present imagined creations such as an animal translator, a dream recorder and a robot, assembled from everyday materials.
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The line “They believe it’s all possible” links unbounded childhood imagination with Zetwerk’s manufacturing work. Unlike the occasion-led consumer campaigns, this film uses a corporate milestone and a future-facing manufacturing narrative as its emotional trigger.
How do the seven campaigns differ in strategy?
Celebrity-led films use recognisable faces to make an abstract promise immediate, while the community and family stories rely on lived experience. Product integration is also uneven: the Axis film demonstrates a card, Tata Tea Gold adds physical packs, and JK Naturals Aura is itself the launch; the Dulux, SBI Life and Zetwerk films make the brand’s role part of a larger purpose or institutional story.
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- Celebrity as shorthand: Shahid Kapoor gives the Axis story a guide who can turn wishes real, while Ananya Panday supplies continuity from a widely shared festive image.
- Family and memory: Tata Tea Gold uses repeated mother-son moments; JSW Dulux anchors colour in a family’s inherited home and Pujo rituals.
- Inclusion and recognition: SBI Life makes para-athletes the “anokhe heere,” with achievement rather than spectacle driving the narrative.
- Purpose-led product framing: JK Naturals Aura couples a sustainability message with a new paint range.
- Corporate storytelling: Zetwerk’s film turns a public-market debut into a statement about making ambitious ideas real.
Frequently Asked Questions
When was the Super 7 ads roundup published?
BestMediaInfo Bureau published the roundup on 24 October 2026. It covers seven campaigns released or active around the 2026 festive and corporate calendar.
Which campaign includes limited-edition packs?
Tata Tea Gold’s “Ekshathei Gold – Being Together is Gold” introduces four limited-edition Pujo packs. The designs include scenes such as dhunuchi dance and sindoor khela.
Which ad features a heritage property in Kolkata?
JSW Dulux’s “Let’s Colour” restores Kundu Bari, a nearly 250-year-old home retained by the original family’s descendants. The film culminates in the restored Thakur Dalan during Pujo.
What are the imagined inventions in the Zetwerk film?
Children propose an animal translator, a dream recorder and a robot in Accel’s “Prototypes for the Future.” The objects are built from everyday materials to express possibility before industrial production.
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